Meet the Team Behind the Vision
We are an international team with one mission: to transform online shopping and end poverty through innovation.
Digital Shopping Mall is a Canada-based company (Kaluta Shopping Mall Inc.)
We are a pioneering e-commerce platform, redefining online shopping by making products and services up to 100x more affordable through the use of digital vouchers. Powered by a mission to eradicate poverty, we connect local businesses to a global marketplace while enabling consumers to shop smarter — and cheaper.
A world without poverty – where everyone can afford what they need.
We are building a global shopping ecosystem that:
Our platform introduces a powerful financial engine using Kaluta Donation Coins (KDCs) and Digital Shopping Coins (DSCs):
This combined strategy of price disruption + targeted donations is designed to eliminate poverty — permanently.
A certified public accountant and retired banker from Tanzania, Shafi has spent decades in accounting practice and banking supervision. He served in leading roles at the Bank of Tanzania and Akiba Commercial Bank before retiring early to pursue entrepreneurial ventures focused on economic empowerment.
His personal struggles in affiliate marketing sparked the idea for Digital Shopping Mall — a system that rewards members not only for direct sales but for creating opportunity through a ten-level affiliate income structure. He also developed the Kaluta Projection Methodology, a simplified financial planning model for everyday entrepreneurs.
Shafi created Maskani Yetu to help groups buy in bulk. It was a promising idea, but technical and financial challenges halted progress.
He refined the concept with blockchain and crypto pricing, proposing it to a partner company. The execution failed to meet his standards.
He partnered with a dedicated blockchain developer from the UK to bring the full vision to life – now known as Digital Shopping Mall.
Backed by members and ready to launch the world's first ultra-affordable global shopping mall.
Buyers can preorder deals at prices they are willing to pay, compared to the actual listed price of the deal.
Members who recommend a deal to be onboarded for sale on the Digital Shopping Mall receive a recommendation commission for each unit of the recommended deal sold on the platform. The commission is capped as follows:
Members earn a share of ad revenue as follows:
A DSM DME earns a commission for each unit sold from their closed deals with suppliers on the DSM platform, with a maximum cap of USD 100,000 per deal.
DSM Founding Members are allocated Kaluta Donation Points (KDPs), which they can donate to needy individuals in their communities as part of an effective, member-led global poverty eradication initiative.
Pre-launch members purchase shopping points in advance. These will be redeemable after launch, offering real value at a fraction of the cost.
Digital Shopping Mall isn't just an e-commerce site. It's a global economic empowerment engine. Join us to shop smarter, earn passively, support local businesses, and be part of a future without poverty.
